Product Launch Checklist Template 2025

Summary: Streamline your 2025 product launch with a step-by-step checklist template, timelines, and tools to align teams and hit launch goals.

Introduction

A successful product launch doesn’t just happen. It’s the result of planning, cross-team alignment, and disciplined execution. Missed sales briefings, forgotten analytics, or unclear ownership can mean missed deadlines and wasted budget. A solid product launch checklist template becomes your single source of truth, guiding teams from market research through launch day and into post-launch review.

Many product launches fail when they don’t solve a real customer problem¹. Using a clear, phased checklist reduces that risk and keeps every stakeholder accountable.

1. Smartsheet: The Ultimate Spreadsheet-Style Launch Hub

For teams that live in spreadsheets but need more power than a basic grid, Smartsheet is an ideal middle ground. Their free product launch checklist templates are structured by phase and great for complex launches where task ownership, due dates, and dependencies matter.

Key features

• Multiple downloadable formats: Excel, Google Sheets, Word, PDF, and PowerPoint.
• Gantt-chart-ready templates to visualize timelines and dependencies.
• Structured phases that separate pre-launch, launch day, and post-launch work.

How to get the most from Smartsheet

Download the Excel or Google Sheets template, customize tasks and owners, and use conditional formatting to build a color-coded dashboard for quick status checks. If you need to show the financial impact of schedule slips to stakeholders, attach a business impact analysis created from your internal finance data or a valuation exercise using a tool like the Business Valuation Estimator.

“Importing templates into the paid Smartsheet platform unlocks automated alerts, integrations, and real-time collaboration,” which turns a static checklist into a dynamic launch engine.

Pros: free downloads, familiar spreadsheet format, strong structure for multi-phase projects

Cons: advanced automation and real-time features require the paid platform

Website: https://www.smartsheet.com/content/product-launch-checklists

2. Asana Templates: The Collaborative Launch Command Center

If your team already uses Asana, their product launch templates are ready-to-go projects that integrate directly into your workspace. Templates include sections, tasks, and custom fields—so teams can start assigning work and tracking progress immediately.

Key features

• Multiple project views: List, Board, Calendar, and Timeline.
• Tasks that contain conversations, files, and status updates to reduce email noise.
• Custom fields and forms for intake and prioritization.

How to get the most from Asana

Start with the “Product launch” template, add rules to automate routine handoffs, and use Timeline to resolve dependency conflicts early. Attach your budget or valuation notes to key milestones to help stakeholders approve resources.

“Connect your launch plan to high-level Goals so every task ties back to measurable business objectives.”

Pros: one-click templates for Asana users, flexible views, strong collaboration

Cons: requires an Asana account; advanced features are on paid tiers

Website: https://asana.com/templates/product-launches

3. ClickUp Templates: The All-in-One Customizable Command Center

ClickUp offers a highly customizable “Product Launch Checklist Template” that combines tasks, docs, and conversations in one place. The template ships with statuses, custom fields, and multiple views so teams can get organized fast.

Key features

• Pre-built views: Milestones, Gantt, Timeline, and lists.
• Custom statuses and fields tailored to launch workflows.
• Integrated docs and task attachments for a single source of truth.

How to get the most from ClickUp

Invite stakeholders, create dashboards for marketing, product, and sales, and use automations to reduce manual handoffs. To connect launch activity to expected revenue, attach an analysis such as an estimated lead value using the Email List Value Estimator and link it to your demand-generation milestones.

“Use automations to assign follow-ups, notify stakeholders before deadlines, and move completed items into post-launch review lists.”

Pros: robust free tier, powerful customizations, native automations

Cons: steep learning curve for new users; initial setup time required

Website: https://clickup.com/templates/product-launch-checklist-t-176181385

4. Notion Template Marketplace: The All-in-One Documentation Hub

Notion is ideal for teams that want a flexible, centralized knowledge base. Duplicate a product launch template into your workspace and combine tasks with design assets, research notes, and stakeholder briefs.

Key features

• Easy duplication into your Notion workspace.
• Centralized hub to combine tasks, media, and strategy documents.
• Community and official templates tailored for SaaS, creative launches, and more.

How to get the most from Notion

Add properties like Owner, Due Date, and Status to make the template actionable. Embed financial summaries, prototypes, and links to creative assets so context lives next to tasks. If you’re planning ad spend, run scenarios with an external cost model like the Advertising Rates Estimator and embed the results in your Notion launch page.

“Use database relations to link Marketing Assets, Team Members, and Launch Goals back to individual tasks.”

Pros: highly flexible, consolidates docs and tasks, many free templates

Cons: lacks native advanced project management features like Gantt charts

Website: https://www.notion.com/templates/product-launch-checklist

5. HubSpot: The Strategic Marketing-Focused Launch Kit

HubSpot’s product launch kit emphasizes strategy—positioning, messaging, and competitive analysis—while also including tactical checklists and timelines. The templates come with guidance so product marketers can build leadership-ready plans.

Key features

• Strategic planning templates for positioning and competitive analysis.
• Downloadable formats: Excel, Google Sheets, and PDF.
• Educational content and how-to guidance to support each template.

How to get the most from HubSpot

Use the positioning and competitive-analysis templates to align on messaging before executing tactical plans. Pair those documents with financial models, such as a revenue scenario built from the Business Valuation Estimator, to set realistic launch targets and secure buy-in.

“Combine strategic templates with a marketing automation platform to implement email campaigns, landing pages, and lead nurturing flows tied to your launch plan.”

Pros: strategy-led templates, presentation-ready documents, helpful guidance

Cons: downloads often require email; execution features are part of HubSpot’s paid products

Website: https://www.hubspot.com/business-templates/product-launch-plan

6. Canva: The Visual Communicator’s Launch Checklist

Canva isn’t a project manager, but it’s excellent for turning a checklist into a branded, shareable one-pager or handout for stakeholders. The drag-and-drop editor makes it simple to produce polished launch summaries.

Key features

• Intuitive drag-and-drop design editor with templates and stock assets.
• Multiple export options: PDF, PNG, JPG, or shareable link.
• Brand Kit for Pro users to keep fonts, colors, and logos consistent.

How to get the most from Canva

Create a “Launch Day At-a-Glance” infographic for company-wide distribution. After finalizing budget numbers in your PM tool, produce a visual one-page spend summary in Canva for executives and stakeholders.

Pros: fast creation of branded materials, generous free tier

Cons: not a replacement for project management tools

Website: https://www.canva.com/create/checklists/

7. Etsy: The Creative Marketplace for Niche Templates

Etsy’s marketplace offers creative, one-off templates for Notion, Canva, Google Sheets, and printable PDFs. It’s a cost-effective option for teams that want a unique look or a niche workflow without a subscription.

Key features

• Diverse formats from independent creators.
• Niche and aesthetic options that reflect brand personality.
• Instant digital downloads and often lifetime updates from sellers.

How to get the most from Etsy

Search by format and read previews and recent reviews. Look for bundles that include checklists, content calendars, and budget trackers to get a cohesive system for the whole launch.

Pros: low one-time costs, unique visual designs, immediate access

Cons: quality varies by seller; limited automation and integrations

Website: https://www.etsy.com/market/product_launch_checklist

Product Launch Checklist: Top 7 Template Sources

Launch Smarter, Not Harder

A product launch is like conducting an orchestra: marketing, sales, engineering, and support must coordinate so the whole thing sounds right. A checklist is the sheet music that keeps everyone in sync.

Turn a static checklist into a dynamic engine by automating handoffs and status updates. Tools like Asana and ClickUp support rules and automations that reduce manual work and speed handoffs, helping the team focus on value rather than status updates³.

Choosing the right tool

• For data-driven project managers: Smartsheet or ClickUp.
• For agile, collaborative teams: Asana or Notion.
• For marketing-focused launches: HubSpot.
• For visual collateral: Canva for branded checklists.

Engage your audience on launch day

Make launch pages interactive to demonstrate value. For B2B launches, embed interactive tools that help prospects model outcomes—such as the Business Valuation Estimator or an Email List Value Estimator—so visitors get immediate, personalized value.

At the end of the day, a product launch checklist template guides deadlines and deliverables and helps you build momentum toward lasting customer relationships.

Frequently Asked Questions

Q: What should a product launch checklist include?

A: A comprehensive checklist covers pre-launch research, messaging and positioning, marketing assets, sales enablement, technical readiness, launch-day operations, and post-launch measurement.

Q: Which template is best for cross-functional teams?

A: Use a collaborative platform like Asana or ClickUp so marketing, product, sales, and support can track tasks in one shared workspace.

Q: Can I use a visual design tool like Canva for launch execution?

A: Canva is great for polished, branded handouts and launch summaries, but pair it with a PM tool for task ownership and dependency tracking.