Choose the primary ad format for this estimate. Formats adjust default rate models and production assumptions.
Target channels
Select one or more channels to include in the campaign estimate. Multiple selections compute combined media buy and separate line items.
Select the market region for rate adjustments and labor/installation cost differences.
Planned campaign duration in days. Used to prorate buys and production scheduling.
Estimated total impressions (reach) for the campaign. If left blank, defaults are derived from ad format and channels.
Include production (creative, studio, materials) costs in the total estimate.
Select expected production complexity to apply a labor and time multiplier for production cost estimates.
Material or per-unit production cost (enter value in your chosen currency). Used when production is included to calculate production totals.
Select the currency for calculations