Total number of email subscribers in your primary commercial list (enter whole number).
Typical email open rate as a percentage (0–100). If unknown, enter your best estimate.
Typical email click-through rate as a percentage of recipients (0–100).
Estimated market value of the domain (use appraisal, broker estimate or marketplace listing price). Do not include currency symbol.
Average monthly unique visits to the domain or site.
Average number of new user sign-ups per day (all sources).
Average monthly revenue (total for the business). Do not include currency symbol.
Describe if there are quick and easy steps you can take to increase future revenue.
Primary business model — used to select appropriate revenue multiples and assumptions.