Primary objective of your Facebook ads campaign. This affects expected CPAs and conversion benchmarks.
Select the geographic market or region for your ads. Market selection adjusts baseline CPM/CPC and conversion benchmarks.
Planned monthly ad spend in your local currency. Leave blank to estimate from audience size and benchmark CPM.
Total planned campaign length in days. Used to distribute budget and estimate daily impressions/clicks.
Estimated size of the reachable audience or potential reach (people). If unknown, provide a broad estimate.
Creative & production complexity — affects one-time production costs and required budget to reach performance thresholds.
Your expected conversion rate for the campaign (as a percent). If unknown, use industry benchmark presets by objective.
Select the currency for calculations