Type of construction service or project you will advertise (affects typical lead value and intent).
Average gross value (revenue) of a closed project or contract in your local currency (no symbol). Used to estimate ROI and allowable CPA.
Target number of closed projects per month you want to acquire from Google Ads (helps derive required leads and budget).
Your estimated website/landing page conversion rate from clicks to lead (enter as percent). If unknown, select an industry range in 'historicalConversionRate' instead.
If you don't have an exact conversion rate, pick a typical range for your business based on historical performance.
Select the competitive intensity in your target area. This influences estimated CPCs and recommended budgets.
Preferred campaign objective — affects bidding and target CPA recommendations.
Planned campaign duration in months — used to prorate setup and testing budgets.
Select the currency for calculations