Primary objective of the campaign which influences expected KPIs and platform allocation
Planned ad budget per month (enter numeric value without currency symbol).
Total campaign length in weeks (used to calculate duration and amortized monthly costs).
Production approach for creative content which impacts content creation costs.
Influencer Tiers (multi-select)
Select influencer tiers to include in the campaign. Costs are estimated per tier and scaled by expected placements.
Estimated target audience size or monthly reachable audience (enter numeric, use thousands if large).
Percentage fee charged by agency or manager on the ad budget (enter numeric percent, e.g., 15 for 15%).
Platforms
Select the social platforms you plan to use. The estimator will allocate budget across choices based on the campaign goal.